With the exception of the original 1954 Gojira, a grim anti-war masterpiece about the effects of nuclear war and the neverending arms race it produces, Japanese giant monster movies, known as kaiju, are best when the plot stays simple. The movie can't consist completely of monsters beating each other up, otherwise we'd get bored. There needs to be a human element there to contextualize the attacks. But the more elaborate and convoluted your human story becomes, the more silly the whole thing gets. Movies like The X from Outer Space, Invasion of Astro-Monster, and Godzilla vs. Megalon all featured out there plots involving moon men, ancient civilizations, espionage, intergalactic space travel, and other bits of silliness that only managed to get in the way of what the audience really wanted, which is monsters beating each other up.
The smartest thing Pacific Rim does is find a way to keep the people a vital part of the story without distracting us from the action. Pulling from a wide range of influences including mecha anime, kaiju, the Cthulu mythos, and Top Gun, Pacific Rim is a giddy, breathless action movie that revels in it's trash fiction roots. Self aware but not overtly so, this movie is not afraid to get dumb if it means being able to have more fun. This approach could have killed this film, but under Guillermo Del Toro's direction it gives the movie a quality that instead makes it an absolute joy to watch.